Stephen Curry Deal With Under Armour

Stephen Curry is the best shooter in the National Basketball Association, bar none, and winner of the league’s Most Valuable Player award — and he could be worth $1 billion to athletic apparel maker Under Armour Inc. At least, that’s what Chief Executive Kevin Plank is hoping. During a call with investors following the company’s first-quarter earnings report in April,...

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Kevin Durant Interview For KD9s

Kevin Durant sits in the hottest spot of an airplane-hangar-sized room—under the lights on a faux basketball court—and looks like the coolest one there. Everyone else is sweating, sucking down as many sample-sized bottles of water they can get their hands on, and Durant is, like, literally chilling, resplendent in the just-introduced home Team USA uniform, complete...

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The Overall Best Basketball Shoes- Nike LeBron 12

Nike LeBron 12 Performance Test Review Introduction The Nike Lebron 12 Performance Test Reviews are upon us and looks ready to up the performance from the Lebron 11, a shoe that LeBron himself wore only a hand full of times throughout the 2014/2015 NBA season. It seems that Nike has definitely fixed all the issues that plagued Lebron that kept him from wearing...

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Kobe Latest Signature Shoes THE KOBE 11

Following Kobe Bryant announcing that he will retire at the end of the 2015/2016 NBA season, Nike has unveiled Bryant’s latest shoe KOBE 11 via its social media platforms. Originally launching in 2004, the key to Bryant’s signature line with Nike was that the shoe consistently introduced technological breakthroughs to basketball including Flywire, Nike Free-inspired...

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Nike HyperAdapt 1.0 The First Auto-Lace System Shoe

It’s not the Nike MAG, but Nike has finally unveiled an auto-lacing sneaker that you will be able to buy this year. Introducing the HyperAdapt 1.0, the very first example of what Nike is calling their “adaptive lacing” system. As Nike Senior Innovator Tiffany Beers explains; “When you step in, your heel will hit a sensor and the system will automatically tighten. Then...

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We have already taken a couple of different looks at the Nike Air Huarache Ultra, but today Nike officially introduced the hybrid silhouette for the first time. Inspired by none other than the original Nike Air Huarache from 1991 that was designed by Tinker Hatfield, the Air Hurache Ultra focuses on comfort, flexibility, fit and ease...

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